CREATIVE / BRAND DIRECTION
CREATIVE PRODUCTION
CULTURAL / EXPERIENTIAL PRODUCTION
CREATIVE PRODUCTION
CULTURAL / EXPERIENTIAL PRODUCTION
BERLIN
WORKING INTERNATIONALLY
WORKING INTERNATIONALLY
SELECTED WORK
01BAKETOWNEXECUTIVE PRODUCER2026—02SOHO MENTORSHIPPROGRAMME LEAD2023—03SAINT LOBACO-FOUNDER2025—04KILOWATTCO-FOUNDER / STRATEGY + CREATIVE DIRECTION2023—2025ABOUT
My name is Sarah Masete, I’m currently based in Berlin, and over the past six years,
I have created the conditions for culture to happen.
Through strategy, creative direction and production, I bring together artists, brands and communities to build experiences, platforms and partnerships. My work moves between cultural programming, live production, brand worlds and independent ventures - from shaping the initial idea and creative direction to building the teams, partnerships and infrastructure that bring it to life.
READ MORE ↗SELECTED CLIENTS + COLLABORATORS
H&M GROUP ⋆ PUMA ⋆ THE NEW YORK TIMES ⋆ LIFESUM ⋆ GORILLAS ⋆ ROUTES IN ⋆ MISCHIEF MAKERS ⋆ DUBAI DESIGN LAB ⋆ DOPAMINE STUDIOS ⋆ AF PRODUCTIONS ⋆ SYD COMPANY ⋆ NETFLIX ⋆ SOUNDBOOKS ⋆ HIGHSNOBIETY ⋆ SPOTIFY
SELECTED RECOGNITION
2026SOHO HOUSE / CROSSROADS — SELECTED ARTIST
2025 / 2024TAG DER CLUBKULTUR